Why 1990
The Legacy of 1990
Why “1990”?
- Industry Heritage – The 1990s gave rise to digital dentistry, CAD/CAM technology, and the birth of clear aligners.
- Personal Legacy – 1990 was the year Dr. Soraya began her independent practice, paving the way for over three decades of innovation and excellence.
This dual heritage makes 1990 a house of expertise and trust.
Visual Element:
Timeline graphic from 1990 → Cosmesurge → Sansaya → 1990.
Our Specialties
What We Do Best
Clear Aligner Expertise
Not a general clinic; a house built exclusively for aligners.
Digital Precision
3D scanning, CAD/CAM modeling, AI-driven treatment.
Discreet Orthodontics
Invisible, comfortable, lifestyle-friendly.
Smile Transformation Plans
Fully customized to every patient.
Why Choose Us? (USP Section)
The 1990 Difference
Clear Aligner Expertise
Exclusivity – 100% focus on clear aligners.
Experience
30+ years of aesthetic dentistry leadership.
Technology
State-of-the-art digital workflows for perfect fit and results.
Trust
Legacy of Dr. Soraya’s brands, trusted by thousands of patients.
Patient A
“The process was seamless, comfortable, and discreet. I’ve never smiled this confidently before!”
Patient A
“The process was seamless, comfortable, and discreet. I’ve never smiled this confidently before!”
Patient A
“The process was seamless, comfortable, and discreet. I’ve never smiled this confidently before!”
Patient A
“The process was seamless, comfortable, and discreet. I’ve never smiled this confidently before!”
Mission
To empower people with confident, healthy smiles by delivering world-class clear aligner treatments.
Vision
To be the region’s most trusted house of aligners, redefining orthodontics through innovation and heritage.
Values
- Heritage & Expertise
- Innovation
- Aesthetics & Confidence
- Exclusivity